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FRY is a dynamic fusion of artistic vision and cutting-edge technology, delivering immersive experiences and innovative solutions that transcend the boundaries of virtual and real worlds, tailored for diverse industries and audiences.

Explore our extensive range of services that include Virtual Production, Gaming, Immersive Experiences, and more.

In a world where creativity meets technology, the union of WHY and Frame by Frame stands as a testament to what can be achieved when two innovative forces come together.

THE BIRTH OF FRY

It all began on a creative journey when two pioneering spirits from different realms of artistry found themselves in the same creative space. Frame by Frame, with its 30-year legacy as a leader in the film and audiovisual industry, had mastered the art of visual storytelling, delivering exceptional work in visual effects and post-production for feature films and commercials. Meanwhile, the innovative team at WHY, known for its technical prowess in real-time 3D, gaming, and XR, was seeking new avenues to amplify creative expression.

This collaboration birthed FRY—a name that beautifully melds ‘Frame’ and ‘Why,’ symbolizing the union of artistic vision with technical expertise.

VISION E MISSION

To redefine engagement by merging creativity and technology, crafting experiences that inspire and connect.

VALUES AND CULTURE

We value innovation, collaboration, and artistic excellence, striving to create a culture that empowers creativity.

SERVICES

Bold Storytelling

PLAY TO ENGAGE

Let’s get Phygital

Eyes of the AI

Immerse to impress

Tap on the go

CASESTUDIES

Culture & Museums

Cinema & Entertainment

Aerospace & Defense

Real Estate

Design & Furniture

Fashion

Luxury

Mass Market

Get in touch to explore how we can elevate your brand.

    FRY srl
    via Valadier, 42 – 00193 Roma
    c.f. e P.iva: 16903191001
    Codice SDI: 5RUO82D
    info@frystudio.it